FBR (Friedman Billings Ramsey) is a top ten investment bank offering leading expertise and services in investment banking, research, mutual funds, and private wealth management. Since Summer 2004, FBR has been a network sponsor of Plum, delivering financial insight and brand messaging to Plum's audiences.
Custom Content
In partnership with FBR, Plum developed and produced two sets of custom branded content.
FBR: Commercial Spots
In Fall 2005, FBR approached Plum TV to develop and produce a series of commercial spots to air across the network. Together, Plum TV and FBR developed the "Enjoy Your Good Fortune" campaign. Embracing a core brand value of FBR, and celebrating an ever-present philosophy of the Plum audience, these spots connect FBR to the local markets through beautiful imagery. Each spot features iconic local scenery and experiences and is branded with the "Enjoy Your Good Fortune" slogan and FBR branding.
FBR Enjoy Your Good Fortune - VailRequires Windows Media Player or Quicktime
FBR Enjoy Your Good Fortune - AspenRequires Windows Media Player or Quicktime
FBR Insight
Each Sunday throughout the high seasons, Plum TV airs FBR Insight, a weekly segment dedicated to a leading topic from the stock market featuring the financial insights and opinions of the FBR team. Delivered by an FBR analyst and opening with a Plum-produced FBR-branded sequence, the two-minute segment airs within the MorningNoon&Night Show.
So while the financial and business leaders in the Plum markets are away from Wall Street, FBR Insight offers a brief but highly informative look at the week's leading market headlines.
On The Ticker
All day each Sunday, FBR delivers bytes of the week's leading market headlines on the Plum TV Ticker. This serves as an extension of the MorningNoon&Night Show's FBR Insight segment, and offers Plum TV viewers quick updates on the latest happenings in the business world.
Highlights
FBR is a sponsor of the FBR Open, and in January 2006, FBR asked Plum TV to develop the FBR Insight opening sequence into a:30 commercial spot to air during the FBR Open on CBS and USA. The Plum-produced spot aired across the networks during the FBR Open.
FBR National 30-second SpotRequires Windows Media Player or Quicktime
FBR is a Plum network sponsor. Visit them online at www.fbr.com.
Contact: Network Sponsorships
Carla Sinatra(646) 292-4245
csinatra@plumtv.com