Lexus teamed up with Plum and SAVEUR magazine to develop, “The Saveur Road Trips: Presented by Lexus” – which revealed exceptional culinary experiences in Southern California. The Ojai and Santa Barbara destinations were spotlighted in two editorial spreads in SAVEUR magazine, and featured in Plum-produced vignettes. SAVEUR magazine’s editor served as the host of the vignettes, giving an insider’s culinary tour to these great getaways. The vignettes organically integrate the Lexus LS as the mode of transport to the chosen destinations.

Lexus LS commercial spots aired in conjunction with the vignettes on Plum.

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