NetJets is the worldwide leader in private aviation and fractional jet ownership. In Fall 2005, NetJets joined Plum with a comprehensive sponsorship that aligns NetJets with America’s preeminent business leaders and targets the affluent Plum audience.

Program Sponsorship:

Open Exchange: Beyond the Boardroom with Jonathan Tisch Open Exchange is Plum TV’s original series of one-on-one interviews with America’s leading CEO’s and business luminaries. Hosted by Jonathan Tisch, the half hour program extends beyond traditional business programs and sound-bytes, and offers a casual, relaxed format for intelligent and retrospective discussion on the individual’s personality, background, career experiences and insights.

NetJets is a presenting sponsor of Open Exchange: Beyond The Boardroom with Jonathan Tisch.

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Custom Commercial Spots:

NetJets airs existing NetJets commercials on Plum, however NetJets also chose to have Plum produce a series of custom commercial spots to air throughout the sponsorship. These spots aim to deliver the NetJets marketing messages with an emphasis on connecting the brand to the Plum markets – either through alignment with the lifestyles of the markets or through visual connections to the local areas. Customizing these commercials to the Plum markets and the lifestyle enhances the relevance of the messages to the Plum audience.

For more information about NetJets, visit www.netjets.com.

Contact: Network Sponsorships