Visa joined Plum to promote the Visa Signature card and its features to Plum’s audience. Plum produced a series of vignettes to bring the Visa Signature card benefits, experiences and features to life for viewers. Each vignette spotlighted a Visa Signature “Dining”, “Access”, “Concierge” or “Privileges” partner through experiential content, and offered insights on each experience through industry insiders, experts, or cardmembers.
Visa commercials aired in conjunction with the vignettes. As part of the program, Visa also received branded billboards and weekly sponsored segments in Plum’s MorningNoon&Night Show.
Custom Content
Visa Signature Access: Jim FlickTRT - 00:02:20 | Requires Flash 8 or higher
Visa Signature Access: NFL DraftTRT - 00:02:35 | Requires Flash 8 or higher
Visa Signature Dining: ArtisanalTRT - 00:03:10 | Requires Flash 8 or higher
Contact: Network Sponsorships
Carla Sinatra(646) 292-4245
csinatra@plumtv.com