February 14th, 2006 12:00am

By ROBERT RIDDELL

read this article on Variety's site

Bravo has inked a pact with Plum TV, the 24-hour network of
local channels catering to upscale areas such as Aspen, Nantucket,
Martha's Vineyard and the Hamptons, to boost interest in the
upcoming season finale of "Project Runway."

Under the deal, Plum will rerun 11 episodes of Bravo's "Project
Runway" over the President's Day weekend, in hopes of connecting
with an affluent and potentially influential aud.

Additionally, Plum TV will air a 90-second commercial for Bravo's
newest reality skein, "Top Chef," until the show's launch in March.

Runway, one of Bravo's most successful shows ever, finishes
its second run on the NBC Universal-owned cable network March 8. Plum,
which leases channel slots from local cable operators, was started
in 2003 by founder Tom Scott, who was later joined by NBC veteran
Chris Glowacki.