February 12th, 2006 12:00am

By Anne Becker

Plum TV, the local cable channel that programs in the posh
vacation playgrounds of the rich and famous, has secured permission
to run Bravo's fashion-focused reality series Project Runway
during President's Day weekend. This marks the first time Plum will
run a show from another cable network.

The deal serves as an opportunity for Bravo to promote the show
with an upscale audience, who might not have seen it previously.
"Instead of skiing, they can be fabulous inside," says Bravo's
senior VP of marketing Jason Klarman.

From Feb. 16 through Feb. 21, Plum will run 11 episodes from
Runway's second season in all of its markets - Nantucket, The
Hamptons, Martha's Vineyard, Aspen and Vail.

Runway, one of Bravo's most successful shows ever, finishes
its second run on the NBC Universal-owned cable network March 8. Plum,
which leases channel slots from local cable operators, was started
in 2003 by founder Tom Scott, who was later joined by NBC veteran
Chris Glowacki.