History

Where We Started

Plum originated on Nantucket Island in Massachusets. In 2002, Tom Scott - creator of Nantucket Nectars - purchased Nantucket Television, the community cable channel. Tom and his partners started incubating new ideas for community programming, using the channel to reflect and promote the spirit of the community.

Almost every affluent American passes through at least one of Plum’s markets each year.

Harrison Group

Plum reaches 5 of the 6 most-visited communities by heads of household making over $200K per year.

Monroe Mendelsohn

“Plum TV delivered industry-leading emotional connections... Stunning.”

Jack Meyers, Jack Meyers Business Report

In 2003, encouraged by the positive response to the work at Nantucket Television, Tom teamed with Chris Glowacki, an NBC executive and Nantucket native, to create Plum TV®. Plum launched in the summer of 2004 on Nantucket and Martha's Vineyard and in the Hamptons.

Plum Today

Plum has since grown to a network of 8 local television channels and websites serving over 16.4 million people a year.

Plum’s current markets are Nantucket, Martha’s Vineyard, the Hamptons, Vail, Aspen, Telluride, Sun Valley and Miami Beach. While the towns may be small, the reach and influence is not. Plum’s markets are destinations of choice for cultural leaders in the media, business, arts and politics. They form Plum’s audience but also are subjects of and participants in Plum content.

Measuring Our Results

Plum's unique demographic reach provides a platform like no other for our sponsors to reach affluent and influential viewers.

• Average household income: $632K
• Average net worth: $8.7MM

Plum's authentic voice and innovative production approach have created a measurable bond of trust and emotional engagement with our viewers. The result is off-the-charts viewing habits and efficacy for advertising:

• 59% of people in market watch Plum
• Average viewing is 4.3 hours per week
• 54% of polled viewers say they "love Plum"
• 43% said that Plum is unique and reflects the way their families live
• 66% support businesses that advertise on Plum
• 42% pay more attention to advertising on Plum than on other channels
• 37% plan to learn more about products/services they see on Plum
• 36% are influenced by Plum advertising after they go home
• Plum ranked #1 for emotional connection by the 2007 Myers Emotional Connections Study

Plum Future

Increasingly, Plum is available to a broader audience beyond its communities through video on demand and the Internet.