Wall Street Journal

The Secrets of Serial Success

August 19th, 2007 11:00pm

How some entrepreneurs manage to score big again and again and...

Five years ago, Tom Scott and Tom First realized they would never have to work again. Friends from college, the pair had launched a juice brand called
Nantucket Nectars from the back of their island boat and catapulted
themselves -- the self-dubbed "juice guys" -- into the stuff of
entrepreneurial legend as their beverage took off nationwide.
But for companies that need cash quickly -- or don't want to hassle with
banks -- it's one way to go. Plus, small businesses an affordable
opportunity to advertise on television.

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