The Wall Street Journal

The Secrets of Serial Success

How some entrepreneurs manage to score big again and again and...

August 20, 2007

By GWENDOLYN BOUNDS, KELLY K. SPORS and RAYMUND FLANDEZ

Five years ago, Tom Scott and Tom First realized they would never have to work again. Friends from college, the pair had launched a juice brand called Nantucket Nectars from the back of their island boat and catapulted themselves -- the self-dubbed "juice guys" -- into the stuff of entrepreneurial legend as their beverage took off nationwide. But for companies that need cash quickly -- or don't want to hassle with banks -- it's one way to go. Plus, small businesses an affordable opportunity to advertise on television.

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