April 1st, 2007 11:00pm

RUSH TO THE SUN: The Miami media scene is finally waking up to the city's
building boom, and most new players are vying for the luxury market. New
York-based cable and Web channel Plum TV, for example, plans to launch in
Miami Beach as part of a $20 million expansion funded by private investors,
many with South Florida ties such as Jimmy Buffett and Chris Blackwell,
founder of Island Records.

"There's excitement in Miami, and our advertisers appreciate access to
locals or tourists with disposable incomes," said David Kuhn, director of
new operations, who spent March in Miami securing Channel 5 on Atlantic
Broadband to reach 100,000 subscribers, hiring an eventual staff of 12 and
producing enough local content for a May debut.