November 26, 2009

With the art market in a rut, participating in art fairs is a more risky venture than ever for a gallery. Nevertheless, José Freire, owner of Team Gallery in SoHo, would never think of sitting out Art Basel Miami Beach. Nor is he willing to play it totally safe. With phenom photographer Ryan McGinley as his secret weapon, Freire dreamt up a bold plan for his Miami Beach booth.

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